Virtual KBIS

Café Appliances lead the way in the evolution of kitchen design
as the Café Muse leads the way in high fashion.

During the all-digital Kitchen & Bath Industry Show, visitors were able to explore a combination of runway shows and 360° interior tours, on the Café platform. While the Muses' haute couture looks were off the 2021 runway, our kitchens explored 2021 design trends and beyond, curating a beautiful reflection of our ever-evolving style.

2021 CES Experience

For decades, Canon has been underestimated as “just a camera and printer company” when in reality, Canon is a world-class innovator with more patents than Sony, LG and Apple. To shift this brand perception, we chose the world's largest tech event, CES, as our stage and showed tech consumers, potential business partners, and journalists what Canon is truly capable of.  

Our 2020 Monogram campaign, as seen on broadcast tv, print and at KBIS launching the new Statement Collection. The campaign 2020 portrayed a real sense of elegance and effortlessness meets meticulous craftsmanship.

Café is an ultra-premium brand available at mass, stylish and never boring.

The Café consumer has a well-edited style, especially inside their home. She takes pride in collecting items and curating her space to reflect her tastes, and she enjoys hosting so her friends too can enjoy her home as much as she does. 

She is thoughtful in her approach to designing her kitchen and hosting her friends within it, aiming to create distinction. 

And it is our thoughtfulness of details in creating stylish and high performing kitchen appliances that enable Amanda to continue to create her own distinct self-brand. 

EFFIES FINALIST
NEW PRODUCT/SERVICE INTRODUCTION / COMMERCE & SHOPPER

Through unique product offerings and the disruptive campaign, Café changed the game. We encouraged our target, a trend-forward mass premium consumer, to create a space exuding self-expression in the room that mattered to her most but where she lacked appliance options – the kitchen. By reaching her with over a billion social media impressions, our target felt confident to make a more expressive purchase with Café. Creative resulted in a $1.42 ROI driving roughly 25% of sales for the brand in the first half of 2019.

Eyepowerment launched nationally, during the 2017 Academy Awards, releasing a film on eyepowerment.com featuring 12 empowering women who project confidence in their eyes to reveal their true character and challenge societal norms. This film also launched a modern rendition of the classic song, “Bette Davis Eyes.” The website also provides more robust education around the disease state and drives visitors to sign up to learn more. On Twitter, we partnered with Melissa Rivers and Dress for Success to encourage followers to tweet “eye selfies” to help raise awareness and donations. And a Facebook page was created to speak more specifically about who the iconic women are and why they were featured. 

Most of the 33 million Americans who suffer from Chronic Dry Eye (CDE) only see it as a nuisance. In reality, they may be exhibiting distinct behaviors — with their eyes — that body language experts agree have serious, unintended consequences. Excessive blinking and squinting can send negative social signals to others like lying, distraction, and disinterest. CDE could be causing their eye language to undermine their
intended messages.

So, Allergan created Eyepowerment: an unbranded campaign that aims to reframe the physical condition to a social one, provide disease education, and help people realize the power the eyes have in portraying their true selves.

In two short months, we’ve generated millions of Twitter impressions and thousands of #eyepowerment uses. 
And most importantly, our key action completion rates on Eyepowerment.com have greatly surpassed all pharma and healthcare benchmarks.

TrueTear, a first-of-its-kind product was launched with a future-market strategy to attract consumers with innovative web design and a playful tone, challenging the norms of the traditional eye health market. TrueTear causes the eyes to produce natural tears with tiny pulses of energy, through neurostimulation — Helping you express your true self.

The program rolled out first to select innovative Eye Care Professionals with critical acclaim, then rolled out nationwide. 

FIAT's latest campaign tells the story of the dynamic FIAT 500X Crossover through rich and cinematic moments that play with our perspective, creating a whole new way to see FIAT.

"A Whole New Way to Look at FIAT" campaign was created in partnership with the Mill, directed byJared Eberhardtand produced by Partizan featuring the FIAT 500X Crossover. 

The campaign is comprised of five spots each using custom technology the Mill created just for this campaign capturing the vehicles and how they see the world in a whole new way.

The campaign soundtrack features Fitz and the Tantrums' latest single "HandClap". 

FIAT Dog Sled shows off the FIAT 500X's spacious interior by taking a group of sled dogs off their usual course and instead going for a joy ride. Airing at the Golden Globes, Dog Sled showed how FIAT's fun and stylish design can go off road and into the woods, anywhere a dog sled can. Shot on location in Whistler's Olympic Park with director Arnaud Uyttenhove and Caviar.

I designed the brand identity and packaging for Dēawy, an amazing sustainable and plant-based skincare line for the everyday self-care routine. Working with co-founders Julia and Diana, I am motivated by their passions for environmental work and transparency in skincare health.

Build your skin wealth.

Brand editorial and content photography and packaging.

A look at various campaigns for Skin & Bones 

A selection of seasonal campaigns created for the lovely Asrai Garden boutique

Karen Brody Identity

Created the identity and developed print and website to mark the exciting launch of Karen Brody’s Chicago Makeup Artists group.